Welcome to
CONTENDER 

Hi, I’m Anthony (or Tony, depending on how friendly we are).

During my decade working as an insurance defense litigator in Illinois and Missouri, I viewed LinkedIn as nothing more than a digital resume.

When I left the practice in the fall of 2021, I had 368 connections and had posted almost nothing on the platform.

I started posting in late 2021.

In 2022, my network grew to more than 6,500 thanks to 2.9M impressions.

I also realized that almost every law firm is missing the plot for how to effectively leverage LinkedIn.

I started CONTENDER to help law firms develop and execute effective strategies for sharing their message and building an audience on LinkedIn as a way to generate referrals and grow revenue.

Here’s the problem with your marketing.

  • It's too expensive.

    Competition in legal marketing is ferocious. It’s no coincidence that the most expensive pay-per-click search terms in the world relate to the legal industry.

  • It isn't working.

    SEO, PPC, billboards, benches– you’ve tried it all. And despite the massive investments, it often feels like throwing good money after bad.

What choice do you have?

More than you think.

Firms go to the same handful of tactics (SEO, PPC, billboards).

There’s an entire category they’re missing:

Content Marketing.

Creating quality content lets you:

  1. Demonstrate your credibility, expertise, AND personality;

  2. Educate your colleagues and potential clients; and

  3. Attract your ideal client – instead of chasing them.

LinkedIn is a great place to start.

  • Build Your Reputation

    People don’t need a lawyer…until they do. LinkedIn content is a powerful way to ensure that people think of you first when the need arises.

  • Connect with The Right People

    Whether you want to get in front of referral sources or potential clients, they are on LinkedIn. Creating content that speaks to them keeps you top of mind.

  • Tell your story

    You’re more than a lawyer. The most successful people on LinkedIn are sharing real (and interesting) stories.

LinkedIn
is a game

Very few law firms know the rules.

That’s your opportunity.

Ghostwriting

Our team takes your stories and crafts them into head-turning content on LinkedIn.

You’ll see more views and more engagement than ever before.

PRICE: Packages start at $3,000 per month

And we off a full Money Back Guarantee for the first quarter of every engagement.

Interested? Let’s talk.

We make it easy to get noticed on LinkedIn.