THE ESSENTIAL LINKEDIN TRAINING

for LAWYERS

No homework. No fluff.

Just the goods on how to build a magnetic LinkedIn presence.

If you’re looking for a LinkedIn 101 course…

This isn’t it.

The Linked Lawyer Bootcamp is not for beginners.

I’m looking for lawyers who already understand that:

  • In 2025, Personal Branding matters.

  • LinkedIn has tremendous potential.

  • Growing an audience isn’t easy.

You have probably tried posting on LinkedIn before.

Maybe you’re posting consistently now. But either:

  • You can’t figure out how to create posts that attract engagement; or

  • You’ve plateaued—stuff isn’t moving as well, and you don’t know what to do about it.

You see other lawyers killing it on LinkedIn.

What do they have that you don’t?

In terms of talent or ability, nothing.

You’ve got it all.

But you might be missing one thing…

Me.

I practiced law for 12 years. Ignored LinkedIn the entire time.

After moving to Canada with my wife and kids in 2021, I left the practice. That’s when I started paying attention to LinkedIn. My content has now been seen 5M+ times.

That led to CONTENDER, my ghostwriting agency. And 2 years in, I have a credibly peculiar claim to having:

  • written more LinkedIn posts for lawyers (my own and clients) than anybody on the planet (2k and counting)

  • gathered more data as to what works on LinkedIn (and what doesn’t) than anybody in the legal space

  • spent more time engaging here over the last 3 years than any lawyer in America.

In 2024 alone, our ghostwriting clients have amassed 25 million impressions.

2023

2024

But as the saying goes, claps ain’t cash. You can’t pay bills or your people with Linky impressions. I get that.

And every day, I’m learning more about the benefits my clients see from showing up on LinkedIn:

  • New Clients

  • More Referrals

  • Speaking opportunities (AAJ conferences, national conferences, dozens of podcasts)

  • Increased brand awareness

  • Stronger reputation in your market and practice area

  • More confidence and clarity around who you are and what you stand for.

Why a LinkedIn training program?

To solve a problem I see more and more lawyers running into on the platform…

What’s In The Bootcamp

  • 4 90-minute live video sessions with Anthony

  • Weekly Office Hours with Anthony

  • Private LinkedIn dm thread

  • Reference guides for personal branding, profile optimization, post construction, and more.

  • Personal feedback on posts, drafts, positioning, etc.

What we’ll focus on

  • Growing YOUR Magnetic Online Presence

  • Developing YOUR resonant Personal Brand

  • Clarifying YOUR Positioning on LinkyLand

  • Sharpening YOUR Content so people pay attention to what you post.

Enrollment Fees

Lawyer: $1,500

Lawyer with Marketing Pro Riding Shotgun: $1,750

The Bootcamp is designed for lawyers willing and able to personally invest time and energy into LinkedIn, but I’ve talked to firms where progress on LinkedIn will not happen without a marketing leader driving the initiative. With that in mind, I’ve added a second option where an internal marketer can get full access to the calls, resources, and conversations.

Still have questions?

DM me on LinkedIn or email tony@contenderllc.com.

  • Thanks to Anthony's guidance, I now have a recognizable personal brand. By the time I meet prospective clients, they feel like they already know me. It's a game-changer for quickly building trust and rapport.

    Pat Veilleux | Fractional Counsel & Freelance SaaS Lawyer

  • Anthony has been there and done that when it comes to creating magnetic posts and building traction for lawyers on LinkedIn. Follow his easy-to-understand steps, listen to his advice and let the magic happen. It will propel you on the platform.

    Derek Witte | Fractional GC

Linked Lawyer Bootcamp

Ready?