THE ESSENTIAL LINKEDIN TRAINING
for LAWYERS
No homework. No fluff.
Just the goods on how to build a magnetic LinkedIn presence.
If you’re looking for a LinkedIn 101 course…
This isn’t it.
The Linked Lawyer Bootcamp is not for beginners.
I’m looking for lawyers who already understand that:
Personal Branding matters in 2024.
LinkedIn has tremendous potential.
Growing an audience on LinkedIn isn’t easy.
If you’re reading this, chances are that you have tried LinkedIn before.
You’ve tried posting.
Maybe you’re posting consistently now.
But either:
You can’t figure out how to create posts that attract eyeballs and engagement; or
You’ve plateaued—Your stuff isn’t moving as well, and you don’t know what to do about it.
You see other lawyers killing it with their posts.
Maybe you wonder what they have that you don’t.
In terms of talent or ability, nothing. You’ve got what you need.
What you might be missing is their secret weapon…
Me.
I practiced law for 12 years. Ignored LinkedIn the entire time.
At 39, I left the practice entirely after moving to Canada with my wife and our two little ones. That’s when I started paying attention to LinkedIn and gained traction as a creator.
My content has now been seen 5 million times. It’s also changed my life.
That’s what led to my starting CONTENDER in October 2022. Since then, I’ve focused on helping lawyers become magnetic on LinkedIn.
To date, our clients have generated 25 million impressions.
2023
2024
And every day, we learn more about tapping into the network effect on LinkedIn and what the benefits of doing so look like:
Referrals and clients
Speaking opportunities
More name ID and brand awareness
Stronger reputation in your market and practice area
More confidence and clarity around who you are, what you stand for, and why you do what you do
Instead of a video talking about me…
Here’s my LinkedIn nerd’s mind in action (and what traction looks like).
What’s In The Bootcamp
4 live video sessions with Anthony (90 min, starting the week of January 6, 2025)
Private LinkedIn dm thread
Reference guides for personal branding, profile optimization, post construction, and more.
Personalized feedback on posts, drafts, and your positioning.
What we’ll focus on
What It Costs
Growing YOUR Magnetic Online Presence
Developing YOUR resonant Personal Brand
Clarifying YOUR Positioning on LinkyLand
Sharpening YOUR Content so people pay attention to what you post.
Lawyer: $1,300
Lawyer + Marketing Pro Riding Shotgun: $2,000
While the Bootcamp is designed for lawyers willing and able to invest time and energy into LinkedIn personally, I’ve talked to firms where progress on LinkedIn will not happen without the firm’s marketing leader driving the initiative. With this option, the marketer will also get full access to the calls, resources, and conversations.
And because I’m unreasonable…
I am including the same money-back guarantee I’ve offered every client who has put their trust in me and CONTENDER.
If you sign on and decide that I didn’t deliver, I’ll send your money back.
Still have questions?
DM me on LinkedIn or email tony@contenderllc.com.