The 1/5/10 Bootcamp

THE ESSENTIAL LINKEDIN TRAINING FOR LAWYERS AND LEGAL PROS

No homework. No fluff.

Just the goods on how to build a magnetic LinkedIn presence.

You might have tried posting on LinkedIn before. Maybe you’re posting consistently now. But either:

  • Your posts don’t attract engagement; or

  • You’ve plateaued—stuff isn’t moving as well, and you don’t know why.

You see other lawyers killing it on LinkedIn.

What do they have that you don’t?

In terms of talent or ability, nothing.

You’ve got it all.

But you might be missing one thing…

Me.

I ignored LinkedIn through my 12 years practicing law.

After moving to Canada with my wife and kids in 2021, I left the practice and started paying attention to LinkedIn. My content has now been seen 5M+ times.

And 2.5 years into building CONTENDER, my ghostwriting agency, I have a credibly peculiar claim to having:

  • written more LinkedIn posts for lawyers (my own and clients) than anybody on the planet

  • gathered more data as to what works on LinkedIn (and what doesn’t) than anybody in the legal space

  • spent more time engaging here over the last 3 years than any lawyer in America.

2023

2024

But as the saying goes, claps ain’t cash. You can’t pay bills (or your people) with Linky impressions. As a man with a family and a team, I get that.

And every day, I’m learning more about the benefits my clients see from showing up on LinkedIn:

  • New Clients

  • More Referrals

  • Speaking opportunities (AAJ conferences, national conferences, dozens of podcasts)

  • Increased brand awareness

  • Stronger reputation in your market and practice area

  • More confidence and clarity around who you are and what you stand for.

The 1/5/10 Bootcamp will help you develop the skills you need to be more effective on LinkedIn.

What does 1/5/10 mean?

The Bootcamp’s structure is simple. Over 4 weeks, we develop your understanding of the most common Linky skills: Posting, Messaging, and Commenting.

  • We will focus on shipping 1 well-crafted post each week using formats and techniques proven to attract the right people.

    If you’re an over-achiever, you’re welcome to post more often. 1 is our baseline.

  • In addition to posting, we’ll develop our outreach muscles by messaging at least 1 person per day in a thoughtfully strategic way.

    That’s 5 DMs per week. Not a lot of messages, but it might still feel like a stretch.

  • Comments are the easiest and possibly most powerful way to move conversations forward and show appreciation for people and ideas. We’ll strengthen those commenting muscles by adding at least 10 substantive comments to posts every week.

What’s In The 1/5/10 Bootcamp

  • 4 60-minute live video sessions with Anthony

  • Private LinkedIn dm thread for your cohort

  • A 1/5/10 Tracker to help hold you accountable

  • 3 Months of The Linked Legal Membership (bi-weekly group coaching calls, weekly video lessons, & more)

What we’ll focus on

  • Crafting posts that attract (positive) attention

  • Leaving comments that draw people to you and continue conversations

  • Sending messages that get read and inspire replies

  • Clarifying you Positioning in LinkyLand

Next Bootcamp Starts in April

Enrollment: $1,000 USD

Still have questions?

DM me on LinkedIn or email tony@contenderllc.com.

Are you ready?

  • Thanks to Anthony's guidance, I now have a recognizable personal brand. By the time I meet prospective clients, they feel like they already know me. It's a game-changer for quickly building trust and rapport.

    Pat Veilleux | Fractional Counsel & Freelance SaaS Lawyer

  • Anthony has been there and done that when it comes to creating magnetic posts and building traction for lawyers on LinkedIn. Follow his easy-to-understand steps, listen to his advice and let the magic happen. It will propel you on the platform.

    Derek Witte | Fractional GC