WELCOME TO
CONTENDER

Hi, I’m Anthony (or Tony, depending on how friendly we are).

During my decade working as an insurance defense litigator in Illinois and Missouri, I viewed LinkedIn as nothing more than a digital resume.

When I left the practice in the fall of 2021, I had 368 connections and had posted almost nothing on the platform.

I started posting in late 2021.

In 2022, my network grew to more than 6,500 thanks to 2.9M impressions.

I also realized that almost every law firm is missing the plot for how to effectively leverage LinkedIn.

I started CONTENDER to help law firms develop and execute effective strategies for sharing their message and building an audience on LinkedIn as a way to generate referrals and grow revenue.

Here’s the problem with your marketing.

It's too expensive.

Competition in legal marketing is ferocious. It’s no coincidence that the most expensive pay-per-click search terms in the world relate to the legal industry.

It isn't working.

SEO, PPC, billboards, benches– you’ve tried it all. And despite the massive investments, it often feels like throwing good money after bad.

What choice do you have?

More than you think.

Firms go to the same handful of tactics (SEO, PPC, billboards).

There’s an entire category they’re missing:

Content Marketing.

Creating quality content lets you

Demonstrate your credibility, expertise, AND personality.

Educate your colleagues and potential clients.

Attract your ideal client – instead of chasing them.

BROWSE OUR PRODUCT

Bootcamps

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Linked Legal Memberships

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Ghostwriting

GHOST WRITING ROSTER IS CURRENTLY CLOSED.

Workshops

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Private Trainings

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Speaking

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  • "If you're a lawyer, law student, or someone else trying to figure out how play the LinkedIn game, this is your sign that you have found the right person to work with. Not only is Tony an expert on how to build your personal brand and become magnetic on this network, his magnetic personality and generosity as a human being makes him a pleasure to work with. You will get 10x value." 

    Estelle Winsett | Professional Image Consulting

  • "Tony and the team at CONTENDER are ROCKSTARS! The value I received from the Contender 2025 January LinkedIn Bootcamp was off the charts. The community, frameworks, and pragmatic advice were of incredible value. 5/5 Stars for Tony and the team at CONTENDER!"


    - Gerard "G." Deffenbaugh | Trust & Tax Attorney

  • "Thanks to Anthony, I now have a recognizable personal brand. By the time i meet prospective client, I feel like they already know me. It's a game change for quickly building trust and rapport"

    - Pat Veilleux | Fractional Counsel & Freelance SaaS Lawyer

  • "Anthony has been there and done that when it comes to creating magnetic posts and building traction for lawyers on LinkedIn. Follow his easy-to-understand steps, listen to his advice and let the magic happen. It will propel you on the platform."

    - Derek Witte | Fractional GC

  • "Tony is the Yoda of LinkedIn lawyering! I recommend him to any lawyer who wants to make sure their time on this platform is well-spent."

    - Tim Semelroth | Trial Attorney

  • "Bootcamp is awesome"

    - David Vicknair | Founding Partner, Scott Vicknair Injury Lawyers


LinkedIn is a great place to start.

People don’t need a lawyer…until they do. LinkedIn content is a powerful way to ensure that people think of you first when the need arises.

Build Your Reputation

Connect with The Right People

Whether you want to get in front of referral sources or potential clients, they are on LinkedIn. Creating content that speaks to them keeps you top of mind.

You’re more than a lawyer. The most successful people on LinkedIn are sharing real (and interesting) stories.

Tell your story